Beyonce rocks $30 million diamond necklace for Tiffany Campaign
August 23, 2021
Beyonce and Jay Z looked like the power couple they are in new Tiffany & Co’s About Love campaign.
Bey channeled Audrey Hepburn in figure hugging black gown with sheer panels, a pair of mesh elbow gloves and the famed 128.54 carat Tiffany Diamond necklace.
Executive Vice President of Product & Communications,Alexandre Arnault, said in a release;Beyoncé and JAY-Z are the epitome of the modern love story,” “As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
The ‘Formation’ singer is not the first to wear this diamond- she is the fourth actually. It was previously worn by Mary Whitehouse, Audrey Hepburn, Lady Gaga and Gal Gadot.
The gem is said to be worth $30 million, according to estimates from Tiffany & Co. and it’s the first time to be featured in a campaign.