What do you think of this Calvin Klein Ad Inspired By Sexting?

What do you think of this Calvin klein Jeans ad campaign?  The ad was unveiled on wednesday;a black and white photo of three teenagers posing in a suggestive way. Calvin Klein Inc. chief marketing officer,Melisa Goldie shared the photo above with the message below;

“Hahah a light threesome never hurt anyone ☺ ☺ ☺”

Speaking with to Women’s Wear Daily,she said;

“Our past campaigns have been more image-driven and this one was about starting a conversation through provocation,”

Considering they {CK} used teenagers for this ad,i don’t feel its appropriate to use the term ‘threesome’. What do you think about this?