Blake Lively Set To Shut Down Lifestyle Website

Not well received: Lively launched Preserve in July 2014 but reaction was mixed. Some said the look of the site was 'creepy' while others scoffed at the high priced artisan products offered for sale

Actress and mother-of-one ,Blake Lively confirmed the news to Vogue that she will be shutting down her lifestyle ‘Preserve’ website in Oct 9. She said;

‘I know what it’ll look like, what I’m facing publicly, that people are just going to have a heyday with this. But it’s so much worse to continue to put something out there—to ask my team to put something out there—that isn’t the best we can do.’
‘And I have that plan,”We launched the site before it was ready, and it never caught up to its original mission: It’s not making a difference in people’s lives, whether superficially or in a meaningful way,’
 She continued: ‘I never thought I would have the bravery to actually do that, to take the site dark and to say, ‘You know what? I haven’t created something that is as true and impactful as I know it can and will be. And I’m not going to continue to chase my tail and continue to put a product out there that we, as a team, are not proud of.’’

Though she claims she would be back online with something better. Would you be sad to see ‘Preserve’ go?

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