Adichie discussed the new bag, Femininity and feminism;
“I think, for a long time, people felt that to be a feminist meant somehow to reject everything to do with femininity – that you have to in some ways kind of appropriate a man to be a feminist – but I don’t think so at all,” she says. “Femininity and feminism actually do complement each other. Women should be allowed to have a broad range of what they can be, of who they can be, of how they can present themselves. I think femininity is one of those options and I love femininity.”
“There’s something almost timeless about the bag,” says Adichie. “Its beauty is not rooted in any particular period. Timelessness means that it cuts across cultures, so it doesn’t matter where one is looking at a beautiful timeless thing from, one finds it.