Adele turns down £20million as the face of L’Oreal.
November 11, 2013
The 25-year-old Oscar-winner was said to be embroiled in negotiations regarding a potential contract that would’ve seen her join a L’Oreal celebrity stable that already includes Penelope Cruz, Eva Longoria and Jennifer Lopez. But despite lengthy negotiations Adele reportedly turned her back on the offer, leaving the brand completely in the dark about her reason for backing out.
‘L’Oreal was in negotiations for the deal with Adele and it looked to be happening – but she just changed her mind on it,’ a source told the People. ‘L’Oreal is gobsmacked that she turned down such a huge amount.’
Agreeing a deal would have resulted in Adele replacing current ambassador Cheryl Cole, who signed her own lucrative contract with the brand in 2009.
The offer comes after recent claims that the brand were keen to offload the former Girls Aloud star, whose deal is worth a reported £500,000 a year.
The singer has previously revealed her disdain with celebrities who ‘sell out’ by putting their names to a string of products for the sake of easy money.
‘I don’t want my name anywhere near another brand,’ she once said. ‘I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.’
In February she won an Academy Award for James Bond theme Skyfall, while the MBE was also awarded to her this year for services to music
Cheryl’s appointment saw an improvement in sales but she was swiftly moved to the skincare range because she kept dying her hair.
The company are also said to be unimpressed with the enormous rose tattoo she had etched across her buttocks and lower back earlier this year.
Adele, whose personal fortune exceeds £35 million, was said to be in talks with L’Oreal as early as March, with sources at the time admitting they were hopeful about obtaining her signature.
It’s going to take a lot of persuasion to get her to agree but right now it looks like she’s close to landing a deal,’ they said.
In February she won an Academy Award for James Bond theme Skyfall, while the MBE was also awarded to her this year for services to music.