Popstar, Justin Bieber have joined the likes of Jay Z, Gwyneth Paltrow and Rosario Dawson in the Cannabis Business.
According to reports, Bieber is working with a Los Angeles company, Palms and is naming his joint “Peaches” – from one of his hit music title. He says he wants to “destigmatize” the use of cannabis.
“This limited edition line of single strain, indoor flower pre-rolls is rolling out in CA, NV, MA & FL,” “Our goal is to make cannabis more approachable and help destigmatize its use.”- A post on the company’s Instagram account.
According to the Palms website and an interview Bieber gave to Vogue, a portion of the proceeds from the sale of the line will be donated to Last Prisoner Project, which advocates for criminal justice reform around drug policy, and Veterans Walk and Talk, a charity that incorporates walking, cannabis and psychedelic use as therapy for former service people.
“Weed was something that I felt people tried to make me feel bad for enjoying,” “But I’ve now found a place in my life for weed products that have been beneficial in my human experience.” – Bieber told Vogue