Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me.
'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.'
'True beauty is in the health of our minds, hearts and bodies.
'I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.
Honestly these design are nothing we've not seen before but Queen Bey looks damn good in them and that's why it will sell,lol.