3/31/2016

Check Out Beyonce's New Fitness Range

Looking good: The 34-year-old shared a snap of herself wearing a very sexy swimsuit on Instagram which had the name of her range, Ivy Park, emblazoned across the front

Beyonce partners with Topshop boss,Sir Philip Green to create a fitness range with she dedicated to daughter Blue Ivy who also featured in the ad campaign. She spoke of the brand;
Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand.
'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me.

'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.'
'True beauty is in the health of our minds, hearts and bodies.
'I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.
Honestly these design are nothing we've not seen before but Queen Bey looks damn good in them and that's why it will sell,lol.

Witness the fitness: Beyonce showed off her incredible figure in a swimsuit on Thursday when she announced the launch of her new workout range with Sir Philip Green

Work It Out: She showed off her athletic prowess as she modelled her latest creation while working her way through some hoops

Ring the changes: The singer showed off her inner strength in the images as she posed for the fierce stills

Wet and wild: She showed off her abs in a sporty crop top as she stood out in the rain 

Sweet: Beyonce's daughter Blue Ivy stars in the campaign and also models accessories from the range

Beyonce said of her new project: 'Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand'

'When I'm working and rehearsing, I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me'

She added: 'My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance'

She's got the look: The first Spring/Summer '16 collection will be available from April 14 and includes over 200 pieces of sportswear – from clothing and footwear to accessories – across dance and fitness

Topshop boss, Sir Philip said: 'I want to thank Beyonce for trusting me and our company as her partner for Ivy Park'

He said: 'It has been an incredible 18 months experience working closely with her and her team to create the Ivy Park brand'

Adding: 'It has been fun, exciting and hugely memorable. I believe this is just the beginning of our Ivy Park journey together'


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