“I’m finally free to announce my partnership with @MACcosmetics! All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!#MACCaitlynJenner.”
MAC also discussed on their partnership with Jenner;“One hundred percent of the sales from her signature shade, Finally Free, will benefit the MAC AIDS Fund Transgender Initiative to expand its support of much needed grants to organizations and programs dedicated to improving transgender lives,”
While Jenner said in a statement to MAC
“I realize that I’m in a position where I can help people who are really struggling by creating a platform and bringing exposure to the issue,” .
"MAC was the first to come to me. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding.”